High-Intent Conversion Flow
From Registration to High-Intent Conversion
A single user journey that captures consent, drives engagement, and guides users toward high-intent actions in real time.
User enters the funnel via race registration
Registration & Purchase Flow (Scan Introduced Here)
User registers and purchases race entry
The user signs up for the race event and completes their ticket purchase in a single flow. PII details are captured at registration. This is where the user is introduced to the face scan experience, positioned as a pre-race health check and integrated into the flow as a complimentary benefit.
Pre-race readiness check
After registration, the user is prompted to receive their pre-race health scan via SMS.
Claim & Start Health Scan (Primary Conversion)
Replacing heavy insurance consent with a streamlined health scan experience
During the ticket claim step, a transactional SMS is sent to the user's mobile number with a personalized link to begin their biometric scan. Because this is transactional (tied to a product they purchased), no marketing consent is required at this step.
Official Provider of Race Day Insurance — Providing Eligible Racers $100,000 in Event Coverage
I electronically sign and agree to the Mutual of Omaha privacy policy located at https://www.mutualofomaha.com/legal-services and the terms of use located at https://www.mutualofomaha.com/legal-services/terms-of-use (including mandatory arbitration). I also consent to receive emails, phone calls, and/or text messages from a licensed insurance producer from Mutual of Omaha Insurance Company and its affiliates at the email address or phone number provided above, including my wireless number, if provided, for the purpose of marketing insurance products and services. I understand that these communications may use prerecorded or artificial voice messages, automated dialing technology, or artificial intelligence. Message and data rates may apply.
Official Provider of Race Day Insurance — Providing Eligible Racers $100,000 in Event Coverage
Complete Your Pre-Race Health Check
A personalized link is sent to the racer's phone to launch their pre-race biometric health scan
Face Scan Experience
User completes biometric scan (optional)
The face scan is entirely optional — racers can purchase tickets and complete registration without it. If the user chooses to take the scan, they must actively check a marketing consent checkbox before the scan begins.
Consent isn’t forced—the scan is optional. If they choose to scan, opt-in is required.
Results & Engagement
Health report drives action
The user is shown their face scan health report with key biometric metrics visible. The personalized insurance quote is locked and blurred, requiring the user to take action to reveal it.
Quote Preview
$28.40 / mo
Term Life · 20 yr · $500K coverage
Quote is generated via the embedded Mutual API. The blurred preview creates urgency without pressure.
Quote Generation — High-Intent Event
User engages with the quote API
The user sees their personalized life insurance quote via the embedded Mutual of Omaha quote API. This single interaction — viewing and requesting their quote — constitutes a high-intent signal.
Select Term
Term Life Insurance
$250,000 benefit · 10 Year term
$9.89
per month
Routing & Conversion
User routed based on intent signal
Based on the user's high-intent action, an intent detection engine routes them to the optimal conversion path. All users who engage with the quote API are routed to Mutual of Omaha / DSC. Path B represents an additional conversion option via Eleos Life Insurance and their suite of conversion tools.
Path A
Eleos Life Insurance
Conversion Tools
Outcome
Self-Service Activation
Path B
Call Center
Mutual of Omaha / DSC
Outcome
Agent-Assisted Sale
Routing logic uses behavioral signals to maximize conversion probability per path.